EURO 2016 case #37 Share

UEFA pushing Carlsberg onto kids

From the UEFA EURO 2016 smart phone application: the success and rising stardom of the best players is closely associated with Carlsberg, as one of the 10 official sponsors.
The app shows a French player, Payet, who is being ranked as No.1 player of the tournament so far.
Alcohol ads in sports is prohibited in France.