Marketing case #43 Share

Social media alcohol promotion

UEFA uses a specific twitter account for the EURO 2016, in fact one in French (343,000 followers) and one in English (976,000 followers). The English account is promoting Carlsberg frequently during the tournament.

Remarkable: The French twitter has VERY few alcohol promotions. Even “man of the match honors” are branded with Tourtel, Carlsberg’s alcohol-free product.