Heineken, football, success, glamor Share

Massive, Unethical Billboard

Massive road-side billboard in Kampala, Uganda. But despite its gigantic size, the “health warning” is hardly visible at all, given the font size.

It’s problematic that Heineken associates football enjoyment with its beer, as well as sports performance on the highest level with beer consumption. The Champion the Match concept is used to award the best player in a Champions League game.