EURO 2016 Case #3 Share

Major star, historic moment, beer

Gareth Bale, football world’s most expensive player, giving an interview after Wales’ first ever match in a major tournament, where he scored a goal. A historic day and performance, closely associated with alcohol – through product placement of the Carlsberg brand.

It only says “Probably” – but in the iconic Carlsberg font – because alcohol advertising in sports is prohibited in France.