Beer & High-Risk Ski Jumping Share

Four Hills Tournament / Vierschanzentournee / Hoppuka

The Four Hills Tournament is the most prestigious and famousĀ ski jumping event composed of four World Cup events in Germany and Austria.

One of the main sponsors is the brewery Veltins who has massive marketing at the arenas. You can see bottlesĀ of beer everywhere, and it’s the brewery’s boss who made the program. Free beers are handed out to journalists and photographers.