EURO 2016 case #49 Share

Carlsberg, UEFA push alcohol on kids

Portugal’s Renato Sanches, 18 years old, receive the man of the match award, sponsored by Carlsberg.
Carlsberg’s activity to associate its brand with sporting success, the glamor of the European championships and excellence in physical performance: it sponsors the Man Of The Match award at the EURO 2016. And this way its brand is widely visible, exposing kids to alcohol marketing in the social media and beyond.