EURO 2016 Case #1 Share

Carlsberg lucky, kids sad

As Luca Modric scored a first-half goal in their EURO 2016 opener against Turkey, Carlsberg gets lucky again with the timing of their in-game ads around the pitch.
As Modric celebrates the goal ecstatically, the whole pitch is surrounded by “probably” in the unmistakable Carlsberg brand. It clearly associates beer with sporting glamor, success and highest performance. And it is in France, which should make it actually illegal.