EURO 2016 case #27 Share

All game long and during the special moments

EURO 2016 Match between Germany and Slovakia, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing.
In this frame it’s highly exposed as the German defender Jerome Boateng celebrates his 1-0 goal to give Germany the lead. Future highlights will feature that scene making the beer brand visible in reports about the historic goal (Boateng’s first) in this tournament.
Alcohol ads in sports are supposed to be banned in France, but Carlsberg found a way around it.