EURO 2016 case #21 Share

All game long…

EURO 2016 Match between Slovakia and England, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing.
In this frame it’s highly exposed as Wayne Rooney, England’s captain and biggest star, is preparing for a corner kick.
Alcohol ads in sports are supposed to be banned in France, but Carlsberg found a way around it.