EURO 2016 case #28 Share

All game long…

EURO 2016 Match between Belgium and Hunagry, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing.
In this frame it’s highly exposed as the Belgian star midfielder Kevin DeBruyne hits a free kick.
Alcohol ads in sports are supposed to be banned in France, but Carlsberg found a way around it.