ABInBev uses NBA to target kids
Anheuser-Busch InBev is the world’s largest beer producer. Its brand BudLight uses social media channels and the rights to NBA game photography to create memes with the sport’s biggest stars, to associate the beer brand with sports success and glamor – clearly targeting youth.
Associating alcohol with sports, success and sporting heroes, as Russel Westbrook and Kevin Durant are two of the NBA’s biggest stars: the BudLight photo of the game showing some of the NBA’s biggest stars.
In this example, it is exposed how Big Alcohol uses social media, sports and sports heroes to target kids with its advertising messages.