EURO 2016 case #30 Share

Inappropriate twittering

During the match between Ireland and Sweden, Carlsberg Sweden on twitter normalizes and glamorizes alcohol – in connection to the EURO 2016 – in the tweet they refer to Zlatan Ibrahimovic, Sweden’s best football player of all times, and Erik Niva, one of Sweden’s best known sports journalists and TV pundits.
In both France, where the EURO 2016 takes place, and Sweden, alcohol advertising is banned.