Carlsberg Instagram failure #2 Share

Carlsberg keg squats

Carlsberg seriously tells people how to get in shape – on Instagram – by consuming alcohol “in moderation” and exercising regularly. But what does the picture say? Should people exercise regularly with a Carlsberg keg? Always having the kegs refilled for “regular” exercising?

Unethical advertising that a) targets youth and b) contradicts Carlsberg’s own responsibility message.